Many businesses have put resources into ensuring mobile experiences engage users. And, overall, that effort is paying off: Consumers may still be more likely to complete a purchase on a computer, but smartphone conversion rates are increasing.
But what can your brand do to increase mobile engagement even more? After all, a seamless customer experience across devices is key to encouraging purchases.
The infographic (below) explores various aspects of mobile marketing, including explanations of...
- Types of endpoints: How users experiencing your business on mobile—SMS? QR codes? Apps?
- Business implementations: Examples of how brands are using mobile to engage consumers.
- Mobile convenience: Statistics about how consumers use mobile vs. desktop, including where they are making purchases.
Check out the full graphic to get inspiration for your own mobile program. Tap or click to see a larger version: