Many businesses have put resources into ensuring mobile experiences engage users. And, overall, that effort is paying off: Consumers may still be more likely to complete a purchase on a computer, but smartphone conversion rates are increasing.
But what can your brand do to increase mobile engagement even more? After all, a seamless customer experience across devices is key to encouraging purchases.
The infographic (below) explores various aspects of mobile marketing, including explanations of...
- Types of endpoints: How users experiencing your business on mobile—SMS? QR codes? Apps?
- Business implementations: Examples of how brands are using mobile to engage consumers.
- Mobile convenience: Statistics about how consumers use mobile vs. desktop, including where they are making purchases.
Check out the full graphic to get inspiration for your own mobile program. Tap or click to see a larger version:
Continue reading "How to Use Mobile Marketing for Your Business [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Mobile:
Why People Opt Out of (And In to) Mobile Notifications From Brands
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship. read this »
What People Use Their Smartphones for While at Work
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony. read this »
Five SMS Campaigns for B2B Marketers to Try
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas. read this »
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation. read this »
Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony. read this »
Why B2B Apps Need App Store Optimization Now More Than Ever
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base. read this »