"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to an infographic created by Vya, a simplified marketing systems provider.

The company explains that although 66% of CMOs want to team with leadership on global business strategy, they are not always empowered to contribute strategically.

It also shares...

  • Why it's wise to include marketing at the highest levels of strategic planning
  • How CMOs and marketers would prefer to spend their time vs. how they actually spend their time
  • Which obstacles stand in the way to Marketing's strategic contribution

It then offers four steps marketers can take to overcome obstacles and become strategic influencers.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.