"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to an infographic created by Vya, a simplified marketing systems provider.
The company explains that although 66% of CMOs want to team with leadership on global business strategy, they are not always empowered to contribute strategically.
It also shares...
- Why it's wise to include marketing at the highest levels of strategic planning
- How CMOs and marketers would prefer to spend their time vs. how they actually spend their time
- Which obstacles stand in the way to Marketing's strategic contribution
It then offers four steps marketers can take to overcome obstacles and become strategic influencers.