You hear them every day, but they're usually not remarkable—unless they're bad.

Voiceovers are everywhere.

And voiceover trends are changing. There is increased demand for accents, and the demand for non-English voiceovers is outpacing the demand for English voiceovers. That's according to the 2018 report of voiceover trends in marketing and advertising.

The report also says that 78% of marketers choose voice actors that resemble their target markets; moreover, as those target markets age, there is an increase in demand for senior voices.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.