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Video is becoming a progressively more important component of online marketing strategy. But a key part to creating a successful video strategy is to know whom you're targeting.

The team at digital marketing and analytics training company Digital Vidya put together an infographic that explores the power of video marketing and offers some best-practices to keep in mind. It also explains how video can be used at various stages of a marketing funnel.

Awareness stage. Videos made specifically for social media can help you get the word out about your brand. You can outline a problem that you're helping to solve, such as with an explainer video, but make sure to focus on your brand's core values, since the video may be a viewer's first interaction with your brand. Measure success by assessing view counts and view length.

Consideration stage. Some 64% of consumers are more likely to buy a product online after watching a video about it. Testimonial videos can be especially powerful at this stage, or you might consider an in-depth breakdown of exactly how your product works.

Conversion stage. Because emotion is a strong factor in decision-making, this stage is the right time to explain how easy, simple, or useful your process is—to get viewers excited about trying it. A personalized video will help you connect even more.

Check out the full infographic to make your videos the most effective they can be:

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.