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There was a time, not all that long ago, we had to physically visit a physical store or business to find out about the products or services on offer.

To get similar information today, most people type in a product-related query or business name into a search engine browser on their desktop or mobile device.

Hence the importance of search engine optimization (SEO).

Today, to a large extent, business websites are how customers find businesses and how businesses find customers, and so the content on those websites must be search-optimized.

Search engine algorithms, however, continually evolve. Keeping up takes constant vigilance, including monitoring and awareness of SEO trends.

The following infographic by Branex, a Toronto-based custom website development and Web design company, sheds some light on current SEO trends you need to keep pace with:

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ABOUT THE AUTHOR

image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

LinkedIn: Vahe Habeshian

Twitter: @habesh

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