Infographics attract visual learners—which is what most of us are. And that's one big reason infographics are an ideal medium to use in digital marketing: They're more apt than solely text-based content to attract website visitors.
Done well, infographics can present ideas, data, and other information into a single piece of content that's relatively easier to digest.
Blogs and other online publications (like the one you're reading now) happily republish infographics created by marketers and others—because, again, infographics attract readers. Moreover, those readers/viewers are also more likely to share infographics on social networks and their own blogs.
Those are wins—in the form of backlinks, brand awareness, and website visitors—both for creators of infographics and for those who (re)publish them.
A comprehensive infographic (below) from creative agency Cyberius lays out the process of using infographics as effective marketing tools. Consider it a companion piece to today's new article on MarketingProfs: "How to Create and Use Infographics for Your Content Marketing."
(Editor's note: It's evident that the creators of the infographic are not native speakers of English. Though normally we'd be much more finicky about the quality of the text in an infographic we're republishing, in this case—in consideration of the wealth of highly useful information the infographic contains—we've chosen to be less so.)
To begin the process of using infographics in your marketing, check out the infographic:
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Marketing Content:
- B2B Content Promotion in 2023: Channel and Format Trends
- Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show
- Stop the Churn: Why Less Is More in B2B Content Marketing
- The Importance of Being Human in Your B2B Content | Marketing Smarts Live Show
- Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show
- Four Key Benefits of Using a CRM for Content Marketing [Infographic]