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Gone are the days when product alone could attract customer attention. Marketers today need content marketing to satisfy potential customers' voracious appetite for information and social proof.

Which is why B2B content marketers need to understand the three stages of the B2B content marketing funnel to ensure your content meets potential buyers' needs and interests. Here they are:

1. The Top of the Funnel

This stage of the B2B content marketing funnel deals with creating awareness about your business.

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image of Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a campaign management and data governance tool. He is also the CEO of Effin Amazing, a marketing analytics and marketing technology agency.