Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns.
Each tactic or channel has its advantages and disadvantages, which become more or less important depending on your intent and objectives, your product or service, your industry, and more...
But SEO tends to be a long-term stratagem, whereas PPC is a short-term one. And the former is highly useful for building brand awareness and authority in the market, whereas the latter is an effective and practical means of generating revenue—selling.
Chances are, in the end both SEO and PPC can be useful, to varying degrees, in implementing your search engine marketing strategy. But how, exactly?
To figure out what each can do for your marketing, check out the infographic:
You may like these other MarketingProfs articles related to Search:
- A Complete Guide to Anchor Text Optimization in Four Steps
- An 11-Step Plan for Improving Your SEO Strategy [Infographic]
- Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide
- A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]
- How Many Words Do People Use When Searching Online?
- Three SEO Trends Marketers Need to Know in 2022