Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns.

Each tactic or channel has its advantages and disadvantages, which become more or less important depending on your intent and objectives, your product or service, your industry, and more...

But SEO tends to be a long-term stratagem, whereas PPC is a short-term one. And the former is highly useful for building brand awareness and authority in the market, whereas the latter is an effective and practical means of generating revenue—selling.

Chances are, in the end both SEO and PPC can be useful, to varying degrees, in implementing your search engine marketing strategy. But how, exactly?

An infographic by SpyFu, a provider of competitor keyword research tools for SEO and PPC, outlines the pros and cons of PPC and SEO.

To figure out what each can do for your marketing, check out the infographic:

 



Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

LinkedIn: Vahe Habeshian

Twitter: @habesh