With 2020 all but here already, marketers are looking ahead to what the New Year might bring—opportunities, trends, threats, and possibilities—to the quickly changing world of marketing.
PAN Communications, an integrated marketing and PR firm for B2B technology and healthcare brands, has, as in the past, compiled insights and input from top influencers on what CMOs and other marketing leaders will be confronting in the year ahead.
This year's infographic displays top budget concerns, department challenges, and emerging skillsets that some of the industry's most prominent experts believe will impact the 2020 marketing landscape.
Among the 20+ influencers who provide insights are MarketingProfs' own Ann Handley, Jason Rose of SAP Customer experience, Larry Kim of MobileMonkey, Lee Odden of TopRank Marketing, Michael Brenner of Marketing Insider Group, Gini Dietrich of Spin Sucks, Brian Fanzo of iSocialFanz, Tamara McLeary of Thulium.co, Matt Heinz of Heinz Marketing, and Mark Schaefer of Schaefer Marketing Solutions.
Key 2020 marketing trends and challenges cited included data analysis, advocacy marketing, and content overload.
Fully 63% of respondents cited content as a budget focus, upcoming challenge, or critical skillset within the marketing department. The top challenge they referred to was content and information overload and the need to cut through the noise.
Nearly 70% of respondents mentioned data or analytics in their predictions, indicating that data will play a key role in evaluating customer experiences, assessing strategies, and improving upon the previous year.
Check out the infographic for a host of valuable marketing insights for 2020:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them
- Three Opportunities B2B Marketers Must Seize During 2021 Planning
- Buyer Personas Demystified: Seven Steps to Success [Infographic]
- What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
- 10 of the Best Tools for Market Research