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Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.

However, actually developing personas can be challenging.

Where exactly should you start? What information should be incorporated? How many personas should you create?

An infographic (below) from Grazitti Interactive explains the process step-by-step, with advice for developing, honing, and humanizing your buyer personas.

Check out the infographic:

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji