Most marketers focus on building brand awareness, driving demand, and nurturing prospects to convert them to qualified leads. However, there are other, important ways to support your sales team and foster shared success for the company.

In this session, you'll hear about creative ways to expand your marketing efforts collaboratively with Sales to the benefit of both teams.

Join us to learn how to:

• Evaluate your digital marketing channels with sales enablement in mind
• Create a list of questions to drive brainstorming with your sales team
• Understand the collaboration process needed to drive account-based marketing