Click! You have a new visitor. What happens next? Do they balk and bounce or smile and stay?
The answer depends on a lot of little things—some obvious, some not.
This session is a breakdown of best-practices for B2B lead generation websites, based on hundreds of website projects. From social proof to CTAs, videos to chatbots, we'll break down the options for UX elements and how they work with (or against) the psychology of your visitors.
You'll learn:
- The key elements of high-performing service pages
- What features are common to blog templates (but probably shouldn't be)
- What three elements determine whether visitors sign up for your emails
SPEAKER
- Andy Crestodina
- Co-Founder and CMO, Orbit Media Studios
- @crestodina
Andy is a co-founder and the Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided guidance to 1,000+ businesses. He speaks at national marketing conferences, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.
