If you want your blog posts to succeed, they should start with a bang.

A compelling introduction will pull readers in and spur them to keep going, whereas a blah one will make them disengage.

An infographic (below) from Brafton looks at how to write a great blog post introduction.

It covers what you should leave in (a hook, tailored messaging, key takeaways, and a core point) as well as what you should leave out (excessive and irrelevant information; content added for shock value).

Check out the infographic:

Anatomy of a blog post introduction infographic 

Enter your email address to continue reading

The Anatomy of a Great Blog Post Introduction [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji