Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.
The study by Brand Keys was based on assessments by customers of 1,485 brands in 145 categories.
An infographic (below) highlights key findings from the report.
It looks at the 40 brands US customers say they feel the most loyalty toward. You can see Brand Keys' full ranking of the top 100 brands here.
Check out the infographic: