"Including a video on a landing page can increase conversion by 80%," begins an infographic created by video editing tool Filmora. And, it continues, your brand is 53 times more likely to rank on the first page of Google when you use videos.
With stats like that, what are you waiting for?
Oh, right, creating videos is not simple. Selecting the right type of video for your needs, your customers' interests, and the requirements of social platforms can be a lot to figure out.
Luckily, the infographic can help. First it defines four common types of marketing videos: explainer, demonstration, testimonial, and personalized.