Question
Topic: Strategy
How Do You Present Your Strategy ?
Related Discussions
- The Three Cs Of Successful Positioning
- Marketing Profs Viable For Brand Promotion?
- Go To Market For Two Divisions
- When To Give Up On B2c Efforts
- Assessing A New Market
- Innovative Marketing Campaign Ideas
- Innovative Marketing Campaign Ideas
- How To Classify A Competitor/manfacturer
- Real Estate Company Unique Value Proposition.
- Nps Strategy & Change Management
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Strategy)
- Jay Hamilton-Roth 82,499 points
- mgoodman 77,301 points
- Chris Blackman 45,171 points
- Peter (henna gaijin) 32,342 points
- Gary Bloomer 31,540 points
- telemoxie 31,185 points
- Frank Hurtte 27,231 points
- wnelson 19,605 points
- SteveByrneMarketing 14,082 points
- steven.alker 14,021 points
- Blaine Wilkerson 10,495 points
- Deremiah *CPE 8,993 points
- SRyan ;] 8,117 points
- darcy.moen 7,754 points
- Pepper Blue 7,080 points
- koen.h.pauwels 6,085 points
- cookmarketing@gmail. 5,512 points
- saul.dobney 5,390 points
- Mushfique Manzoor 5,128 points
- ReadCopy 4,812 points
I read with great interest many of the questions and answers on this site, a fantastic resource but I still have not found any information on FORMATS of Strategy. What do I mean ?
I'm currently writing a quick fix strategy for a local brewery here in the UK. They have a number of good brands under their title, strong family brewed ales that are rich in tradition. There is only a small cross section of consumers that they could target aside from their existing consumer base.
As I sat at my PC thinking about how I could help them shout from the roof tops how good their products are, I wondered how my new strategy should be presented.
I often use powerpoint - a collection of pictures/graphs and bullet points. Should I be using Word, do I use paragraphs or Bullet points - should I write a report of many pages only to have it suitably vex and fly over the head of my new brewing friends. Have they got the time to indulge reading such a laboured attempt ? Much of what I have read to date doesn't "apply" to a pint of beer. As long as it is served correctly, tastes good for the consumer then it does its job. The English are a fickle bunch. So, my question is does the variation in format I mention above work for anyone else. I have yet to see some real actual worked examples of strategy from anyone else...or have I just not been looking hard enough. This is not a criticism of course.
This question is also born out of another request I saw posted from a fellow strategist. Seemingly desperate to find some good examples of Global Marketing Strategy that others have written, I couldn't help feeling that he still didn't get what he wanted. He got some references to text book flowcharts but not worked examples. I have to sympathize for him. We use examples of flow charts from insightful theorists but how does this apply to the real nuts of bolts when developing a single simple product. When one is sat in ones home office typing away at the keyboard.
It would be useful for the forum members I think to see some worked examples. Obviously much of this type of information is highly confidential but examples of past work would be really very useful.