Question

Topic: Branding

Rebranding The Corporation ...

Posted by Anonymous on 5/7/2004 at 8:20 AM ET 250 Points
We are a 70-year old consulting company. Roots are in manufacturing. Now targeting retail and other industries. Went through many evolutions and now have new, young management team in place. Doing well, however need to determine whether complete rebranding is necessary for 2005 - updated logo, graphics, value proposition. Want to carry over our 70 year history but position us as having and using the latest techniques. In other words, use our rich tradition to target new markets. But since we have low name recognition, how do we determine whether the time is right for a completely new identity, etc?
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RESPONSES

  • Posted by Blaine Wilkerson on 5/7/2004 at 9:26 AM Member
    I could give you general answers all day.

    If you would like to discuss specifics, please feel free to send me an email to speak in confidence.

    Otherwise, perhaps, one of my colleagues here in the forum can give you some general, non-specific answers to guide you.

    Good Luck!

  • Posted by Blaine Wilkerson on 5/8/2004 at 8:41 AM Accepted
    Great comments by some great marketers....but we still don't know if any of this is what you need.

    I like to give specific advice when it comes to complicated branding dillemas.

    Anyway, some more sources for you to search:

    www.brandchannel.com

    https://searchengineformarketers.com

    Again, the above comments couldn't get any better without details!

    Good Luck!
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