Question

Topic: Branding

Event Brand Design

Posted by nick on 4/3/2023 at 7:03 AM ET 25 Points
Hi all, we have 2 events coming up and I need two event brands created - Gala Dinner and Variety Evening. Can anyone help please? Cheers. Nick
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RESPONSES

  • Posted by mgoodman on 4/3/2023 at 12:38 PM Moderator
    For each of the events ...

    * Who is the sponsor?
    * Who is the primary target audience? Where?
    * Why should your target audience care? What do you want them to do? What's in it for them?
  • Posted by nick on 4/4/2023 at 4:30 AM Author
    Hi, thanks for the reply.

    Who is the sponsor? - no sponsor
    Who is the primary target audience? businesses and individuals
    Where? - London
    Why should your target audience care? It is to raise funds to help the homeless ad it will be two good nights out
    What do you want them to do? buy tickets
    What's in it for them? A good night out and a nice warm feeling of helping those less fortunate
  • Posted by mgoodman on 4/6/2023 at 1:03 PM Moderator
    You will probably lose a lot of folks if you don't let them know who you are (i.e., the sponsor's identity) and why they should trust/believe you when you promise them a benefit in return for their money.
  • Posted by hello on 4/8/2023 at 8:22 PM Accepted
    What do you mean by event brands?

    Like you want 2 individual brands to host an event?

    Or you have a company and you need a concept/theme for each event?

    Also, have you done any events before?

    How big is your contact list?

    Are you in a big city?
  • Posted by nick on 4/11/2023 at 7:02 AM Author
    Sorry, MGoodman, not sure I understand your reply:


    You will probably lose a lot of folks if you don't let them know who you are (i.e., the sponsor's identity) We don't have a sponsor for the event - no company is supporting / sponsoring like Ineos sponsos Merc F1. We are a charity organising and running the event.

    and why they should trust/believe you when you promise them a benefit in return for their money. - The benefit to the designer is they get paid for their work
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