Topic: Branding

Pickleball Co Brand Strat Help

Posted by evan1026 on 250 Points
I am in the early phase of starting a company in the rapidly growing pickleball space and am looking for brand strategy help. I believe collaborating with a PB enthusiast will be the most natural fit and encourage you to reach out if this is something you are interested exploring further. Thanks!
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  • Posted by Jay Hamilton-Roth on Member
    Will your company offer something unique or will it carry similar products to your competition? Have you tested out your products to ensure they are significantly better? Who specifically is likely to purchase from YOU - where are they located? Are you a PB enthusiast yourself? If not, why are you going into this product space?
  • Posted by timo kruskopf on Member
    Why not use multi-level marketing (network marketing) strategy where the earnings of the participants are derived from a binary compensation commission system. That should be good for emerging sports where "member-get-member" concept spreads the culture.
  • Posted by mgoodman on Moderator
    What unique and compelling benefit can your primary target audience expect? Who and where is your primary target audience? What exactly would you offer?

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