Question

Topic: Branding

Rebranding

Posted by Anonymous on 5/19/2004 at 4:36 AM ET 250 Points
Would like to know how to go about throught the process of rebranding internally that is within the organisation then externally intimating customers?
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RESPONSES

  • Posted by Blaine Wilkerson on 5/19/2004 at 8:40 AM Accepted
    I think you should either contact or await the response of JBtron. He's the pro in this area!

  • Posted by Blaine Wilkerson on 5/19/2004 at 8:44 AM Accepted
    I think you should either contact or await the response of JBtron. He's the pro in this area!

    Rebranding is not something you announce, you just do it. But not before extensive research, customer surveys etc to justify such a leap.

    Why are you rebranding?

    Thanks!
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