Limited Time Offer: Save 40% on PRO with code GOPRO2018 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Strategy

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Marketing Tips For Solar Pv Energy

Posted by Anonymous on 250 Points
Which is the most specific target for solar energy during this recession?

  • Posted by Mikee on Accepted
    States that have monetary rebates to the customer are a great place to start. Colorado has rebates that cover a good portion of the cost, greatly reducing a person's payback period for the PV system.

  • Posted by Jay Hamilton-Roth on Accepted
    Businesses/homeowners whose payback period has just dropped dramatically (
  • Posted by BizConsult on Accepted
    Consider markets with the following criteria:

    - Higher fuel costs (price incentive to switch/add on solar)

    - Greater chance of, and/or consequences of, traditional energy supply interruptions (risk)

    - Higher incidence of “green”/eco-conscious consumers and builders (desire/receptivity)

    - Higher heating and/or cooling degree days (environmentally-driven need)

    - State or locally-based solar/green incentives (discounts that reduce payback time)

    - Size of home or building / square footage (requirements: bigger building = greater need and more panels)

    - Incidence of housing/building starts and/or retrofits (likelihood of sale)

    - Sunny days (supply-driven benefit: more sun = more energy produced)

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!