Know-How Exchange : Strategy

States that have monetary rebates to the customer are a great place to start. Colorado has rebates that cover a good portion of the cost, greatly reducing a person's payback period for the PV system.

Mike

Businesses/homeowners whose payback period has just dropped dramatically (http://www.700billiondollarbailoutplan.com/?tag=congress-sets-stage-for-solar-boom)

Consider markets with the following criteria:

- Higher fuel costs (price incentive to switch/add on solar)

- Greater chance of, and/or consequences of, traditional energy supply interruptions (risk)

- Higher incidence of “green”/eco-conscious consumers and builders (desire/receptivity)

- Higher heating and/or cooling degree days (environmentally-driven need)

- State or locally-based solar/green incentives (discounts that reduce payback time)

- Size of home or building / square footage (requirements: bigger building = greater need and more panels)

- Incidence of housing/building starts and/or retrofits (likelihood of sale)

- Sunny days (supply-driven benefit: more sun = more energy produced)