Know-How Exchange : Branding

hi tlandis,

you might try clicking on the search questions link and type in color. there are some good tips on colors (read the questions even if it is about a color of a building).

you could also try typing in logo in to the search questions link.

personally i don’t think a picture is cheesy but i am a picture orientated person.

Each color have relation with a specific personality

Red: Dynamic
Yellow: Intellectual and Fashion
Blue: Calmness and Control
Orange: Happiness
Purple: Mystical and Religious
Coffee: Order
Black: Conservative and Elegance
White: Refining
Gray: Passiveness and Conformist
Green: Fresh and Natural
Rose: Smooth, Female and Sophisticated

https://www.onewwworld.com/safecolors.html

https://www.marketingprofs.com/ea/qst_question.asp?qstID=534

https://www.marketingprofs.com/ea/qst_question.asp?qstID=912

https://www.ccicolor.com/consult.html

https://www.marketingprofs.com/ea/qst_question.asp?qstID=2522

https://tinyurl.com/6gzam

https://tinyurl.com/7yq42

hope this helps

Sweetasman01

Todd,

I do this for a living and would be more than happy to help you. In addition, some of my clientele are construction companies and realtors, therefore we are familiar with the quirks of the the industry.

Colors are subjective, yet have a profound effect on your target audience. If you are looking at targeting "good ole' boy" construction companies, something with balck and orange, balck and yellow, orange and blue may work (the colors of expensive, high end construction tools).

If you are targeting wealthy homeowners, you may want to go with more elegant colors like burgandy, olive, beige, gold, silver, etc.

Targeting both? Well, we can come up with some creative "fusion".

I'll answer your questions in order below:

1. Photo=Cheesy. Glad you are leaning toward losing it.

2. I can help you with the logo. We custom design ALL of our work (no clip art) and can have a final product in a matter of days. Unlimetd format changes (for cards, letterhead, websites, fax cover-sheets, etc. ) along with business card and letterhead design are included in the price. Very affordable and very professional. Just click on my name to receive my contact info.

3. Color? See above. There are several other choices as well. I can make 5 or so different logos, let you pick the DESIGN you like, then we can change the colors around in order to find the right fit.

I hope this helps and I we look forward to hearing from you!

--Blaine Wilkerson
President, Jett Enterprises Inc.

tlandis,

Having spent more than a few years in the mortgage industry on both the lender and the broker side I would say that it is very traditional to use the photograph of your self in your work although that does not mean you have to go with tradition. One things for sure when you go against what is traditional you better be confident in what you are doing because there will come many opinions that will sway you to change.

Jett (better known as the technician of marketing in my book) offers some great insight into colors that probably would be helpful for you to consider.

If you feel stongly about removing the photograph you probably should drop it until your decision is to do differently. Remember: "What ever you feel especially when you are not feeling confident about a thing leaves you halted between two opinions. And there is nothing worse or more damaging to your career than indecisiveness because it creates confusion, stalls progress and in this day and age thwarts the plans of great women and great men".

ON THE FLIPSIDE I can give you many great personal reasons for using a picture in your work. If you change your mind maybe you should consider using a picture that is not as stale as the "Mug Shots" we used when I was in the mortgage industry. That would give you uniqueness and an identity that is different from your competition but at the same time the consistency of an image that reflects what you're really about opposed to the traditional cropped mug shot image.

GOOD IDEA: When I was in the mortgage industry I began to take pictures of me and my top clients when I did a deal. Especially on the days of signing because that's when the client and I were the most happiest and the picture reflected "Happy & Fun". You could use something like this that is more reflective of what you want your client to feel when it's all said and done. These worked for me as a great selling tool in future business deals. Whatever you do have fun. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)