Question
Topic: Other
How To Write A Proposal For Celebrity Endorsement
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I'm working on a project whose success will be based on a strong marketing campaign. The campaign will build a brand name. I met the celebrity I want to work with and pitched her to be the face to represent the product. She is an international celebrity whose name is recognized world wide and more important, she is an icon to the baby boomer generation. She expressed interest in the concept. Her associate asked me to send a proposal outlining what the celebrity would do. Is there a 'model' for writing a proposal to a celebrity asking for their endorsement? If one is to be created, what information should the document contain?
Thank you!