Question

Topic: Branding

What Is Brand Association?

Posted by Anonymous on 9/4/2004 at 7:09 AM ET 50 Points
i have recently applied for a promotion in the company i am currently working in (a five star hotel). apparently the interviewer is known to throw questions on branding. i dont wanna miss this chance. kindly help me with all the general branding information you have, specially brand association.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Carl Crawford on 9/4/2004 at 11:45 AM Accepted
    hi tazeen,

    try this link for general branding tips:

    https://www.google.com/search?q=general+branding+tips&sourceid=firefox&star...

    please provide more info.

    i have a few books but i need more info to fnd out if they are relevant to you,

    Hope this helps you

    Have a nice day

    Sweetasman01
  • Posted by Mushfique Manzoor on 9/4/2004 at 11:51 AM Accepted
    Hi tazeen

    the definition of Brand Association is anything that connects the consumers to the brand. this can include imagery, product attributes, use situations, organizational associations, brand personality and symbols.

    hope this helps.

    cheers!!
  • Posted by Chris Blackman on 9/5/2004 at 12:16 AM Accepted
    I tink it's also what the consumer percieves when they think of the brand...

    e.g. Hyatt - luxury
    Hilton - misplaced parenting ideals/spoiled brats
    HoJo - Green Roof
    Marriott Courtyard - cheap, businesslike
    Four Seasons - Very luxurious, all business mod cons, CEO's and filmstars, nothing too much trouble...

    Hope this helps.

    ChrisB
  • Posted by SRyan ;] on 9/5/2004 at 12:54 AM Member
    Chris, I love how you slipped in the Hilton punchline!

    I wonder if anyone's bothered to determine if The Girls have done any damage to their daddy's brand?

    Shelley
  • Posted by Deremiah *CPE on 9/5/2004 at 1:54 AM Accepted
    Hey Shelley,

    what about the damage they have done to their own buns, I mean to their own assets...well you know what I mean. The damage they've done to their own raisin brands. Well in any case brand association is very powerful as you can see.

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted on 3/21/2010 at 3:23 AM Member
    i jst want to say that.......brand associatioin is smthing that wht the generic quality or purpose of brand. ....and what is the add up...with it... that makes ur brand association with the associative more powerfully......
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)