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Topic: Other

What Does Btl (below The Line) And Atl (above The Line) Mean?

Posted by Anonymous on 2/26/2004 at 8:11 PM ET 250 Points
What does it mean when a job advertisement says you have to have BTL (below the line), and ATL (above the line) experience?
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  • Posted by Blaine Wilkerson on 2/26/2004 at 9:03 PM Member
    From what I always undertood:

    ATL (Above The Line) - Advertising/Marketing term for expensive media like T.V., Radio etc.

    BTL ( Below The Line ) - Is commonly referred to print media such as direct mailers, flyers, brochures etc.

    Good Luck!

    -Jett Enterprises Inc.
  • Posted on 3/26/2009 at 2:14 AM Member
    I guess it's just an imaginary line. That's it.

    Whether it's ATL or BTL, it's all about creating a differential experience to the prospective customer.

    Any takers on this?
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