Know-How Exchange : Other

Just having good software is no guarantee of good marketing, just as a nice bookshop is no guarantee of selling books.

To my mind, it is more the other way around. It is good marketing that makes the business, good marketing that uses the systems available.

One person finds one CRM system easier to use than others. Salespeople are as diverse as the population after all. As to those that dovetail neatly into QuickBooks, that I am afraid is outside my competence.

try googling "Salesforce CRM with QuickBooks integration"

there is unfortunately not an easy answer to this question. Implementing a CRM system is tricky business. I think the integration with your accounting system might very well be the least of your problems. For example, what about acceptance by your sales staff? If they don't use the system properly, and if half of your sales force quits, because they do not like to be micromanaged, you will have bigger problems than integrating with accounting. And what about integration with social media? I'm going to go out on the way in the air and make a wild guess, and I'm going to estimate that the project is 10 times as difficult as you expect, and 10 times as expensive as you expect, and will take 10 times longer than you expect. There are a number of people (some on this forum) who have years of experience implementing these sorts of systems, and providing training to the salesforce, and helping you tie this into your marketing strategy. I would suggest that you get some quotes from people who have done this before. Good luck.