Topic: Other

Stereotyped Terminology Or Transparent Marketing

Posted by Deremiah *CPE on 125 Points
Perhaps leading with a less stereotyped term...

The #1 question of the day is...

When we change the terminology of a thing do we really change the stereotype or do we find other stereotypes in order to communicate about the topic(s) we are discussing?

The #2a, 2b, 2c question of the day is...

Does marketing or marketers use stereotypes in order to reach their market?

Is marketing about changing terms or terminology in order to impact people without them knowing it?

Is great marketing transparent?

Thanks for your advice I'm just trying to understand this thing we call marketing a little better. Thanks again.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

this great response from Tate sparked this question.

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  • Posted by Deremiah *CPE on Author
    Sarah H,

    Thanks for your inspirational response. I will look further into the areas you directed me because I believe you have offered something that catches my eye. Great words often times motivate me to prose,

    With you I am Amazed,
    your words set me Ablaze.
    two words more than they Equal,
    an idiom unfolds the Sequel.
    you speak with great Agility,
    your words a sweet Soliloquy.

    Please feel free to tell me more, Post again, shoot me an email or snail mail me a letter the more the merrier the better.

    Your Servant, Deremiah, *CPE
  • Posted by Deremiah *CPE on Author
    Michele & Frances,

    great insight. I really appreciate your help.

    It sounds like Michele you believe that marketing both reflects and creates societies norms and values. While Frances you believe that marketing does not do a whole lot of challenging those norms or values.

    Michele do you think that marketing reflects or plays upon these values more than they create societies norms and values?

    I'm thinking at least I know in the more creative circles of life like in the "music industry", marketing does help a great deal to blaze these new trails for new genres of music. Like when hip hop & rapp music invaded the industry marketing was used to invade the thought life of the buyer in order to increase the sales of not only music but fashion, tv and radio. So from this standpoint I believe that what Michele shares about marketing creating these norms and values is true. Look at the impact of what Nike has done in the world of sports. I'd be willing to stick my neck out there a little bit by saying that Nike through creating a Nike culture has impacted our norms and values in a huge way. What I use to pay for a pair of pf flyers or gym shoes from payless when I was a kid has been squashed (at least the concept of what we should pay has been squashed). What our youth would be willing to pay for a pair of gym shoes is quite amazing...Especially when you think that no one would have ever paid more for a gym shoe than they would pay for a top of the line Johnson & Murphy's high-end dress shoe. I think marketing does change norms and values. What do you think?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Deremiah *CPE on Author

    what can I say you have posed an interesting post here...Let's take it to the bridge, Here we go.

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

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