Know-How Exchange : Other

Hi Deremiah,

Does this tie in with your previous empowering women question?

The reason I ask is that I believe marketing does both, but let's look at in relation to your earlier question.

Being short on time, I am providing this link which does a great job of looking at how marketing and changing stereotypes of women are effecting each other:

https://www.wnim.com/currentissue/current/pink.htm

Knowing you won't let me off this easy, check it out and give some feedback, I'll come back later on.

I hope that helps!

Pepper Blue,

You know I'm not going to let you off the hook this easy. First of all this question has to do with this link in particular and primarily the last three or four post.

www.marketingprofs.com/ea/qst_question.asp?qstID=4240

I'll follow-up on your link to see how valuable it is but I really I'm serious about getting some relevant, down to earth heartfelt and where the nit meets the grit (nitty gritty) answers about this stereotype thing.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

KING WINTERS,

a very interesting response. KW it almost appears as though you're saying stereotypes can be created by marketing...is that right?

Is McDonald's really changing a stereotype or are they (playing on) or reinforcing an 'existing' stereotype?

Another thing I'm desperately trying to get to the bottom of these days is if marketing really, really can create stereotypes?

Is there anything I can do for you kwinters?
Your SErvant, Deremiah, *CPE (Customer Passion Evangelist)

W.M.M.A,

Thanks for joining in. If you want to participate I would think you can be elgible to win 1000 points because now the two winners will split the bank of 2000. & W.M.M.A you should send Val an email and request her adding the points to this one. If she does we are making history...come on with your reply W.M.M.A., it's time to play.

Your Servant, Deremiah

Savialeigh,

Sorry I'm out of the "MachoMan" photograph entitled "Mr. Bubbles"---*the birthday suit edition* where you could see me with my electric spa mat. I think it's been a bestseller because it "BREAKS" the Stereotype of being Tall Dark & Handsome...& how do you beat 175 pounds of Dark Chocolate. It's the RAVE, it sold out now for the 8th million copy reprint but I feel ya. I'm sick of all this "Macho Man" stuff to butt it sells.

What an interesting group of examples you've tossed out and we would love to hear more examples from the retail market as to why they believe marketing reinforces stereotypes rather than change them or vice-versa. You know you should have went on a rant...I've got time to read more of the kind of stuff you wrote so why did you quit?

Savialeigh, you never struck me as the type of person who would answer for the points (that's more manish). And you strike me as a very strong woman. If I ever needed your help off line would you be interested in me contacting you? If so please send me an email.

Great input but do you really believe that marketing does whatever the marketer wants it to do?

And if that's true why are there so many users of marketing who complain about the results?

Well you know I could go on and on talking with you Savialeigh...I really love talking with you. You always offer hot commentary and you give examples too. I think most people who are looking for answers LOVE IT when you give more examples. Oh I know it...this is the internet and no one has time to read long post unless they really need answers. It makes it more real when people back-up a point of view with an interesting story. Is there anything I can do for you Savialeigh?

Your Servant, Deremiah, *CPE, (Customer Passion Evangelist)

Kwinters,

Thanks for the definition bro., you're a man after my own heart...go to the root of a thing.

The stereotype question grew out of this quesition originally as the result of a response from someone giving an answer.

https://www.marketingprofs.com/ea/qst_question.asp?qstID=4210

This then grew into a bigger question see the link above. But seriously I'm just trying to gain some clarity, clarity and mo clarity. You're helping me get to a better place of clarity and so I thank you.


Savialeigh (tell it like it tis),

YOU GO GIRL...another interesting reply and I think I'm feelin' it. I agree that a lot of people are just not doing what my great marketing mentor Claude Hopkins always did and that is if you want to know...don't guess, ask the consumer, ask other consumers and test, test, test. Maybe that's just too boring or even too time consuming. Thanks Savialeigh and please chime in on some of the future post that will be coming down the pipeline...has anybody heard from jbtron, *James Brown-A-Tron...where's Jett & Jim, my girl Shelley.

Your Servant, Deremiah, *CPE

Well plasticfrog,

In America men clean toilets...at least I do...Well come on guys don't say that you don't clean tgoiles and I don't know how many other men will ever say they dont. But if women in Australia want to continue to believe that I'm sure the "Macho Men" marketers in Australia will make sure they're lips stay sealed. By the way if you could avoid posting the "B" word in the post I think you would have had an almost perfect post.

So plasticfrog are you saying that markeitng does both? it reinforces the stereotype and it creates new stereotypes too? Thanks.

Your Servant, Deremiah

I'm here, Deremiah!

I didn't respond to your post right away because I wasn't sure that I understood what you were looking for.

I know you've asked about marketing in general, but like Rikki (savialeigh), I can't help but think of TV commercials when the topic is stereotypes.

For me, some of the most effective TV campaigns have been the ones that poke fun at our stereotypes. The Bissell carpet cleaner ads are great examples. There's the tough biker guy who confesses to loving a spotless rug and speaks adoringly about his steamer. And the suburban mom who admits that her underground vacuum racing career has been won "in the pits" because she can change the bag quickly. And the most recent one with the teenager overjoyed with the handheld sweeper he unwrapped Christmas morning, later irritating his parents with his constant cleaning of the floors and furniture.

Maybe great marketing minds should keep grabbing our stereotypes by the lapels and shaking them up!

- Shelley

Plasticfrog, Shelley & Jim,

Each one of your commentaries are leading me closer to deeper clarity.

Plasticfrog----- from your opinion good marketing does both. Then why are some under the belief that marketing can not create stereotypes?

Help me Shelley------ am I'm hearing you clearly? You're saying that good marketing reinforces stereotypes or should play into the stereotypes in existence but can good marketing create a stereotype?

Jim---- if I'm wrong please correct me. Are you saying that you believe that good marketing does both. It reinforces and creates stereotypes?

Pepper Blue, W.M.M.A., Savialeigh, Kwinters, Plasticfrog, She's Pretty Smart and Jim....Now think about this...
And put me back on course if I'm driving off the road a bit here.

Back in the day a little kid from the projects like me would by a pair of cheap gym shoes from Payless. Now to me that was a stereotype. Poor kid from the projects don't have money to buy expensive gym shoes which may have cost $27.00 to $38.00 back then. My parents would not have dreamed of paying that kind of money. Good dress shoes cost that kind of money and there was no way my parents were going to buy that for me...NO WAY!!

Now somewhere along the line better gym shoes were being designed due to technological advances, experimentation or good R&D. These new gym shoes were higher to reproduce... or to the consumer "they appear" to have a MV *More Value. In comes Michael Jordan and Gym shoes blaze over $100.00. So now you've got technological advances, experimentation or good R&D and also NAME BRAND APPEAL (Michael Jordan's gym shoe) affecting the "Ganzo Beans" out of why we need to pay over $100.00. This price had to be justified, but now marketers had a bigger challenge because the stereotype was poor kids from the projects like me don't buy $100.00 gym shoes when their used to buying payless gym shoes or (is that an old stereotype that's changing?). What do you know Marketers take a risk to push the envelope on cost and kids from the projects find a way to not only pay a $100.00 for a pair of gym shoes but they will also pay up to $150.00 and in some cases that poor little kid from the projects who now is influenced heavily by the Jordan image and Hip-Hop or Rapp artist who are also wearing the $200.00 gym shoe. That's a whole lot more than an all leather Johnson & Murphy's wing-tip dress shoe. Now maybe my assessment is wrong but this looks like the stereotype (poor kid from the projects buys payless) Now goes to the (poor kid from the projects buys over $100.00 pair of Jordan's in order to "Be like Mike" or his latest hip-hop rapper). Isn't this a new stereotype born and an old stereotype abolished. Has the new stereotype or the creation of it come as a result of good marketing? Did marketing help to create the new stereotype or am I on crack?

Taking all KHE participants on this one.

Your Servant, Deremiah, *CPE

All I'm saying is that good marketing can rattle our stereotypes through humor.

Nothing too deep, I'm afraid!

Shelley,

you're just so deep you don't even know it. I went and meditated on what you said and literally came up with another great idea for a book. The title "Marketing That's Nothing Too Deep". Shelley you're the greatest.

Your Servant, Deremiah

Stereotypes (STs) and Marketing:

The core of marketing is to influence people to change, this involves either breaking old STs that your product makes invalid, or reinforcing new stereotypes that have not yet reached the threshold of precipitating the change to your product; or better yet a combination of both challenge and reinforcement.

There are several types of stereos oops STs:

ST age:
Old vs New

ST validity:
True vs False

ST trend
growing vs declining

ST saturation
everybody vs nobody

ST precision
Vague vs Clear

The marketing strategy will vary according to how the marketed product or service challenges or reinforces the STs of your targeted prospects.

The most powerful marketing messages are ones that are the first to successfully challenge invalid, long held STs. The successful message at once shatters the false ST, and firms up vague beliefs held by your prospect, beliefs that your prospects will see as new truth when exposed by the offering of your product or service.

Hope this helps your clarity.

© Daryl Oster

et3dotcom,

you shared some wonderful input and what was really great was your several types of stereos...oops I mean stereotypes (ha,ha). I like the thought of how you consider that new campaigns can shatter existing stereotypes. That is an interesting way to perceive advancing your marketing ideas in the market place. Just imagine the existing stereotypes (only if real old or technologically out dated so to speak). Imagine them as fragile glass. If the stereotypes are consistent with what is current ride them out in your campaign.


Hey Jim, thanks for sharing the R&R approach to marketing "Refute or Reinforce" existing stereotypes. What you shared does help. And my Clarity-O-Meter is picking up and registering some awfully powerful seismic marketing shock waves. Thanks for your input...Thanks so much.

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

"Just imagine the existing stereotypes (only if real old or technologically out dated so to speak). Imagine them as fragile glass. If the stereotypes are consistent with what is current ride them out in your campaign."

Deremiah,

Yea, that’s it; also imagine the converse: the potential stereotype that exist as an unrecognized flux that only needs to be verbalized to “jump into focus” or “flash freeze” as an instantly created stereotype. The “trigger” that releases the pent-up energy of the unrecognized stereotype is the successful marketing campaign. Shattering the old one, while gelling a new one in it’s place is the ultimate of the art, especially if it’s just a word or two – for instance a unique product name that does it all.

BTW, I like your style in the way you present your question: a fairly high prize to be awarded to only one or two is in my opinion the way to improve the quality of the answers this forum. In fact, I have been “saving up” to do the same thing to enhance my clarity.

© Daryl Oster

Et3dotcom,

(SPEACH, SPEACH, SPEACH)

Well I would like to thank my mother and father for giving me the ability to look at life just a little differently then others. The eagle eye to be able to see things a lot further down the road. I thank God for my mom who was extremely creative...she gave me the clarity of vision but it was my Dad who gave me the sound mind.

Thanks Daryl for the lovely compliment but I could not have done it without all my KHE friends (he gets a little choked up and big tears swell up in his eyes) who have helped to mold my vision and guide me through this "Purple Marketing Phaze". I have to credit people like Val, Jett, Jim, Michelle, Andrew, Savialeigh, Jbtron, Kwinters and last but in no way least "She's Pretty Smart" Sryan.

Well it's not too late to join in and put your twisted answer in place for the big pot. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Forget the points... with Deremiah, all ya need is LOVE.

(All together now!)

A l l y a n e e d i s l o v e .



;]

HISTORY MADE LAST NIGHT 12:08

EXTRAORDINARY effort by W.M.M.A., made it possible to exalt this question to "Urgent Status" & the opportunity to split the pot for 1000 points a piece.

[This Just In]
Rebel Marketers launching an attack in an all out war over whether marketing really "reinforces" or "changes" stereotypes. Plasticfrog launches Apache Jet Helicopters in hopes to snagg the kitty and he thinks after 23 post into this question that we all have underestimated the question all together but before he get's a chance to launch his attack...

"She's Pretty Smart"
says forget the points let's sing

Okay,

Thanks Sryan...have you been reading my mail?

Plasticfrog thanks for the compliment but what are you really saying? It seems like you just threw another Monkey Wrench in the game. I think it's time for you to come clean. I'm not quite sure McDonald's is going to be short changed by some greasy "Happy Meals" served to kids and that's not to say I'm all for the grease either. I also don't think the documentary "Super Size Me" is going to alter their schedule or slow them down from selling a few more Billion either.

CREATURES OF HABIT
One thing I've observed is that with negative marketing campaigns is if it's out of sight it's really out of mind. More than anything we are all creatures of habit and that's one of the main reasons why most marketing if launched effectively works. Like music on radio is what they called on a "Program" people get programmed or locked into a groove or a rut. And a rut is like a grave except the sides are kicked out. The habits of people are hard to change and that's the advantage that great marketing strives to obtain...something that is habitual is hard to break.

Stereotypes are similar to habits (habits are our actions acted out repeatedly and they replace our desire to have to intentionally think about what actions we need to take) except our stereotypes are the mental images we habitually harbor about things so we don't have to ask questions about those things we see (a sort of predisposition toward things or pre-judice).

Plasticfrog limited choices have nothing to do with stereotypes and neither does limited options. There were not as many varities of gym shoes but kids were prone to buy the PF Flyer brand because of what the commercial portrayed you could do in them. Boys soaring over logs on the ground gave one the feeling he could make these kind of leaps over things. [Connection Jordan Jumping] kids want to be like Mike so buy the gym shoe and instantly you have the perception you're "like Mike". To me this creates the blueprint in our imagination for the stereotype. Why would kids who could not afford to buy gym shoes pressure their mothers or run drug deliveries across the street...because they were trying to fit into the stereotype that they could be "like Mike". Nike sales exploded. If you think I'm off kelter here that's okay...take your best shot. These are my thoughts about it...

IS IT "MARKETING STEREOTYPES" OR "STEREO-HYPES"
Can we really separate the stereotype from the stereotypes created by marketing or do we honestly, sincerely think that stereotypes are separate of marketing?

In other words do you think that stereotypes can be formed by marketing?

Or do you think that stereotypes exist inside a glass vacuum out of the reach of marketing geniuses?

When a company decides to reinforce the brand through what I call "Logo Wear" which equals clothing with the logo isn't their goal to use this to reinforce the stereotype of the "company customer" or "company employee"?

Doesn't this help or aid in the development of the stereotypical "Culture" the company is trying to create?

And if this is so can then the stereotype be a "man-made" creation or invention which goes against the thinking that the stereotype is something that just happens during the socialization process of a community?

Well I'm out of here but that's my million dollar thought for the day.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)


PS
Now you deal with it...I need clarity on this thing, I need wisdom...If you have to speak before you think that's okay no thought will go wasted.

PPS
Remember I don't know anything about marketing so PLEASE "Talk to me like I'm a 2nd grader" and you're the Teacher.

Does Marketing "Reinforce" or does it "Change" the stereotypes out there? that's the question.

RECAP: RECAP: RECAP: RECAP: RECAP: RECAP:

W.M.M.A.: (no comment)

Pepperblue: "...I believe marketing does both..."

Kwinters:
"Marketing does both"

"Yes, marketing can create stereotypes........"

Savaleigh:
"Marketing didn't create any of these stereotypes. It did take note of the changes occurring, and helped make those changes more acceptable to the masses. In other ways, marketing constantly reinforces stereotypes."

Plasticfrog:
"I think it can do both."

"So my response is that marketing can change a ST provided the new ST put in place is the genuine experience."

"I can't see one valid example of marketing creating a new stereotype in all the excellent answers supplied here."....."This question is far harder and a lot deeper than I gave it credit for when I originally read it. Well done."

Jim Deveau/Catalyst:
" but I DO beleive that there are successful examples where brands DID change stereotypes."

Just to clarify:
I am saying that marketing can reinforce existing beliefs (which are in some cases stereotypes) but can also refute those same beliefs (which are in some cases stereotypes).

SRyan;]
"All I'm saying is that good marketing can rattle our stereotypes through humor."

Et3dotcom:
The most powerful marketing messages are ones that are the first to successfully challenge invalid, long held STs. The successful message at once shatters the false ST

Thinkmor: (working on drawing his conclusion)

Thinkmor,

An excellent start on what seems to be a very interesting post. I respect your family time and even more importantly I respect the fact that you have been following this question and all of the interesting Posts.

You've definitely went into some more foundational aspects of Stereotypes and I'm looking forward to your remaining thoughts on St.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Plasticfrog,

WERE ABOUT TO GIVE BIRTH TO SOMETHING HERE..."is there a doctor in the house"

Plasticfrong Great post and I appreciate you trying to manifest and flush out of the womb of your imagination the depth of this concept. You're right on the crest of a powerful breakthrough. And if others are following this post and their walking along the pathway of what you are communicating their about to uncover a deeper revelation here. That's right!REVELATION!!!

EXAMINE THE DEFINITION...
Plasticfrog it's time to examine your definition...look at it closer and you will see that what you call "hero worship", "Peer pressure" this fits the definition...

to answer your question: "Do we really believe buying Mike's shoes will make us able to play like him?"....No you don't believe the stereotype...no you don't believe "a standardized mental picture that is held in common by members of a group (our youth) and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment" but they (our youth) do believe...as a result of their mental image being 'washed over their brain' over and over again. They do believe that putting on these Jordan's will make them play like Mike...From the likes of Nike's sells they don't have to improve the "Technology" of a gym shoe to create a Stereotype but they do use music in conjunction with their campaign to create a STEREO-Hype.

If they change the outer design they can create a visual and that visual aids them in "Creating" a STEREO-TYPE.

WHY DO YOU THINK NIKE HIRES SO MANY ARTIST, DESIGNER Types (one of my best friends has worked with them in low and high places for years).

They hire so many artist, designer types..because they have broken the barrrier...they know that stereotypes are a "STANDARDIZED MENTAL PICTURE"...That is held in COMMON by MEMBERS of a GROUP ((( OUR YOUTH ))).

"HERO WORSHIP DOES BECOME THE STEREOTYPE"
Hero worship can not excape the grips of the "standardized mental picture that is held in common by our youth". How else could a man who has been out of the game (Michael Jordan) for years still continue to explode in not only gym shoes but all the other gear that Nike has rolled out since his retirement. They have to continue to expand the scope of the stereotype.

"I THINK AS A GROUP WE NEED might need TO READ MORE UP ON TYPES"
I think if you don't understand the depth of stereotypes what I'm saying may just fly over your head like a "Stealth fighter" plane unrecorded, undetected and therefore out of existence in your world.

"THE TRUE POWER OF MARKETING" is to get into the heads of people...find out how people operate...that's why my great grandfather Claude Hopkins was able to always reach his target audience and if you want to do the same thing I think you need to explore the depth of how marketing "Reinforces" & 'Changes' stereotypes by creating mental pictures in order to bring others into agreement.

"CALLING MICHELE OR JETT"
This is where my background as an artist sees things that those of us who are staunch analytical thinkers might miss it. I thinki it would be even more interesting if we could get Michele to comment on this post because she and I both share a degree in Art & Business and she or even Jett (because Jett's and Artist) might be able to communicate something a little different from me but within the same vein.

DARE YOU TO READ...TO EXPAND YOUR SCOPE...

LESSON FOR KHE "READING ASSIGNMENT"
I know you're probably wondering "who does this guy think he is telling me I've got a reading assignment...I've got enough to be concerned about...I'm too busy".

As the our youth Say "Don't hate...Celebrate".

THE LINK:
https://www.amazon.com/exec/obidos/search-handle-form/103-8148184-2449443

THE BOOK TO READ:
Man and His Symbols by CARL GUSTAV JUNG (Paperback)

WHY READ IT:
We need to understand more about types to answer this question.

The assignment is we all need to read more up on types, archtypes, which has deep roots in psychology but the parallels between psychology and marketing might blow your mind...may even save you from losing your job or getting your next one...you decide "I'm not your Daddy", But "Whose Yo Daddy"?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)



PS
Come on everybody no answer is a bad answer as a matter of fact I would like to hear something different "I might learn something" but again explain it to me like I'm in 2nd Grade, because I don't know nuthin' about marketing I'm tryin' to learn.

I hate those browser bugs at Amazon...just go to

www.amazon.com

put in Carl Jung in the search box on the upper left side of the home page.

Purchase the book...If you don't like it after you have "READ IT" from "cover to cover" and you think it was a waste of your time...(for $7.19 I'll buy it back from you). I need a few more copies to wash my brain again.

Thanks guys.

I LOVE ALL MY KHE BROTHERS AND SISTERS (now my family is bigger) another sister and brother is what I always wanted. You're the greatest!!!

Your Servant, Deremiah, *CPE

For "CLARITY" does Marketing 'reinforce' what's out there or does it 'change' stereotypes that are present in the market place???

My view is that marketing does neither thing. Marketing, to me, is an intentional communication strategy working to get a meaningful message to the desired audience that produces a planned (or hoped for) change.

Marketing itself, changes nothing. The messaging in the communication channels is attempting its own purposes.

Reinforcing, and/or altering stereotypes, may or may not be part of its goals.

Now Plasticfrog, CONGRATULATIONS ON YOUR NEW BABY...

(Great job) you didn't believe a word I said but you went out to prove it for yourself. (quite remarkable) You just gave birth.

PLASTICFROG COMES FULL CIRCLE THROUGH TESTING...
You have come full circle. I believe in order for us to clearly get an understanding and (in all of our getting we need to "Get an Understanding") we must analyze the definition for a stereotype with in the context of what it means without involving our own prejudices on what we think an ST is.

Great job again Plasticfrog! You have now proved the stereotype is not always a pre-existing idea created by society. We do not live in a test tube. We are impacted by stereotypes it appears that are created by the marketing itself.

DON'T BELIEVE A WORD I'M SAYING JUST TEST IT FOR YOURSELF...
The only way we can observe the truth of this is to do what great geniuses like Thomas Edison, George Washington Carver, Leonardo Di Vinci, Tesla and Claude Hopkins did...they proved the valadity of the idea through testing, testing and more testing. So now that you have the stereotype definition as a mental template go out and observe it in other markets or with other products to see if it proves and reproves itself again. Based on my past research I would be willing to bet that it shoots straight through from beginning to the end in all other markets straight down to the core.

As I like to say "Don't believe a word I'm saying, prove it for yourself". Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

It depends on where you are in the product lifecycle.

In the earliest phase, the "Introduction" phase, Marketing must educate the prospect about the need for the product, and the features of the product. Marketing therefore must change existing ideas in order to create a market.

In later phases of the product lifecycle, Marketing seeks to capture existing demand, largely by building on ideas already in the market.

Here is an excellent link on the Product Life Cycle, which describes marketing functions and roles in each stage:
https://www.quickmba.com/marketing/product/lifecycle/

Arvind
dkcan
TJH
W.M.M.A.
Jose04
Jose04
SRyan
telemoxie
mbarber

THANKS GANG I will respond after I pull off my Cherokee coat, undo my Bacrach shoes (made in Italy), undo my Calvin Klein neck-tie, take off my Brooks Brothers shirt, remove my SOHO collections suit, kick-off my FTL's and take a nice hot shower (because it's been a long day). When I return we'll talk...until then (in my best German accent) Ich werde Sie später sehen.

Your Servant, Deremiah

W.M.M.A.,

How-deey Part-Nerr,

I'ma scarr-r-rrred. When people start preachin' I gett-a-scared... (In my best Oklahoma accent)

At the core of stereotypes are beliefs.

Beliefs are powerful in determining actions and reactions; yet belief may or may not reflect reality. Knowing is belief that is consistent with the reality of ones and others experiences.

Knowing is belief tempered by direct experience – belief can be contrary or to experience, or consistent with experience.

The fly in the ointment is that ones experiences can be contrary to their belief and not change the belief! Is this really what a stereotype is?

The subconscious knowing may be modified by a series of repeated experiences below the threshold of conscious perception and yet the conscious belief of the individual is unchanged. This subconscious momentum or knowing can be brought to conscious awareness (the belief changes), or remain subconscious.

It is also true that experience contrary to belief can change the belief; and a person becomes aware that their belief has been inconsistent with experience.

It is also true that ones belief can be modified by observing or learning another’s direct experience (enter marketing). To change or keep a belief may be decided by the holder of the belief, or at times the holder of the belief may give that power to another.

Religion may be the ultimate in pure marketing – often convincing a person that the experience of another person is more valid than their own!

So, marketing can at once make and or break stereotypes, depending on the perspective and predisposition and will of the observer; the persistence and consistency of the message; and the environmental conditions that prevail.

As far as testing and measuring: testing is expensive – better to take advantage of tests preformed by others – and to uncover hidden truths – things that the testers did not really know they were testing at the time– this is then really double blind testing – the highest form of testing . First measure this will lead to estimates; estimates lead to … (read Sun Tzu for the rest).

© Daryl Oster

et3dotcom,

Read Sun Tzu one of my favorites.

Your ideas are pretty interesting but could you sum it up for me? Put it in 2nd grader language because I'm only 7 years old in marketing years. So in summary what will an inexperienced unlearned business person whose trying to relate to what you're communicating think about what you've said if he finds himself entering this post right about where you begin? Thanks for your summary.

Your Servant, Deremiah, *CPE

Well I appreciate all contributions to this previously unsolved question. I will be opening this question again and it will be your time to jump on it and tell us what you learned from applying the "Laws of Stereotypical Marketing".

One things for sure...EVERYBODY DOES NOT AGREE

The other thing is that SOME PEOPLE CHANGED THEIR MINDS & NOW BELIEVE THAT MARKETING CAN CREATE STEREOTYPES

AND Finally SOME WERE CAUGHT BETWEEN THE CROSSROADS & felt MARKETING COULD DO BOTH.

Well if you were timid about sharing your real feelings on line please send me an email and click on profile. Thanks everyone for doing a great job but as I said there were only going to be two winners. And a first in history joint point grand slam. Thanks again you all are the greatest brothers and sisters a man could have.

Merry Christmas & to all a good night.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)