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Topic: Strategy

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Business Plan For A Non-profit Arts Organization

Posted by Anonymous on 125 Points
I need to lead forming a business plan for a 60 year olf non-profit arts organization. I need a simple business plannikng strategy including SWOT analysis.

  • Posted on Accepted
    Do you have a template you are trying to complete?

    I would start with Mission description, then go through SWOT, PEST, Target Audience definition (segments), Key Product Portfolio Inventory, then develop a value proposition, revisit SWOT as a TOWS, and then map your strategy.

    Completing your BP template from there should be a cinch.

    Contact me if you need more help.

  • Posted by Carl Crawford on Accepted
    I thought PEST went first BEFORE you did the swot, ( but I am only a first year marketing student so Chris is probably right)

    Here is a pest template:

    Swot template:

    sorry i cant be of more help.

    Carl Crawford.
  • Posted on Member
    After developing strategic plans for over twenty years I can honestly say that the whole Strategic Planning process is very iterative so there is no absolute rule about what order to do each step. However the order I described above should be satisfactory. The SWOT tends to be mainly internally focused (although the O and T parts usually have an external origin), while PEST is all external.

    Hence my preference for SWOT then PEST, but you would always go round the loop with both a couple of times before going to develop your strategies, with which TOWS is a great source of ideas.

    Hope this helps.

  • Posted on Member
    BTW even after 20+ years of developing strategy, I can still learn from first year students and even non-students - the learning process is also totally iterative. Complacency arrives when learning stops!
  • Posted by Corpcommer on Member
    Chris & Carl - Thanks for your informative comments and links.

    Corpcommer - MC

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