Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Business Plan For A Non-profit Arts Organization
Posted by Anonymous on
12/28/2004 at 8:44 PM ET
I need to lead forming a business plan for a 60 year olf non-profit arts organization. I need a simple business plannikng strategy including SWOT analysis.
12/28/2004 at 8:49 PM
Do you have a template you are trying to complete?
I would start with Mission description, then go through SWOT, PEST, Target Audience definition (segments), Key Product Portfolio Inventory, then develop a value proposition, revisit SWOT as a TOWS, and then map your strategy.
Completing your BP template from there should be a cinch.
Contact me if you need more help.
12/28/2004 at 9:43 PM
I thought PEST went first BEFORE you did the swot, ( but I am only a first year marketing student so Chris is probably right)
Here is a pest template:
sorry i cant be of more help.
12/29/2004 at 3:34 AM
After developing strategic plans for over twenty years I can honestly say that the whole Strategic Planning process is very iterative so there is no absolute rule about what order to do each step. However the order I described above should be satisfactory. The SWOT tends to be mainly internally focused (although the O and T parts usually have an external origin), while PEST is all external.
Hence my preference for SWOT then PEST, but you would always go round the loop with both a couple of times before going to develop your strategies, with which TOWS is a great source of ideas.
Hope this helps.
12/29/2004 at 3:36 AM
BTW even after 20+ years of developing strategy, I can still learn from first year students and even non-students - the learning process is also totally iterative. Complacency arrives when learning stops!
10/22/2008 at 11:46 AM
Chris & Carl - Thanks for your informative comments and links.
Corpcommer - MC
BACK TO TOP
Post a Comment
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
Revenue Is Not a KPI, but These Six Measures Are
by Mark Gonzales
15 Proven Methods for Increasing Organic Traffic in 2017
by Nadya Khoja
Six Digital Marketing Trends to Budget for Today [Infographic]
by Laura Forer
How Direct Mail Is Winning in the Age of the Internet ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with