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This question has been answered, and points have been awarded.
Business Plan For A Non-profit Arts Organization
Posted by Anonymous on
12/28/2004 at 8:44 PM ET
I need to lead forming a business plan for a 60 year olf non-profit arts organization. I need a simple business plannikng strategy including SWOT analysis.
12/28/2004 at 8:49 PM
Do you have a template you are trying to complete?
I would start with Mission description, then go through SWOT, PEST, Target Audience definition (segments), Key Product Portfolio Inventory, then develop a value proposition, revisit SWOT as a TOWS, and then map your strategy.
Completing your BP template from there should be a cinch.
Contact me if you need more help.
12/28/2004 at 9:43 PM
I thought PEST went first BEFORE you did the swot, ( but I am only a first year marketing student so Chris is probably right)
Here is a pest template:
sorry i cant be of more help.
12/29/2004 at 3:34 AM
After developing strategic plans for over twenty years I can honestly say that the whole Strategic Planning process is very iterative so there is no absolute rule about what order to do each step. However the order I described above should be satisfactory. The SWOT tends to be mainly internally focused (although the O and T parts usually have an external origin), while PEST is all external.
Hence my preference for SWOT then PEST, but you would always go round the loop with both a couple of times before going to develop your strategies, with which TOWS is a great source of ideas.
Hope this helps.
12/29/2004 at 3:36 AM
BTW even after 20+ years of developing strategy, I can still learn from first year students and even non-students - the learning process is also totally iterative. Complacency arrives when learning stops!
10/22/2008 at 11:46 AM
Chris & Carl - Thanks for your informative comments and links.
Corpcommer - MC
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