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Topic: Branding

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This question has been answered, and points have been awarded.

What Is Grassroots Marketing ? Thanks A Lot.

Posted by Anonymous on 50 Points

I need a definition of grass roots marketing ? everybody is using this term, but i coul not find a definition in any of a marketing dictionaries i looked.


  • Posted by Blaine Wilkerson on Member

    adj 1: fundamental; "the grassroots factor in making the decision" 2: of or involving the common people as constituting a fundamental politico-economic group; "a grassroots movement for nuclear disarmament"

    Source: WordNet 1.6, 1997 Princeton University
  • Posted by Michele on Accepted
    Here, in South Africa, 'grassroots' has a particular connotation - appealing to the masses.

    I think the origination means what it says: from the bottom. Think of the roots of grass - do not really get lower than that. So 'grassroots' marketing would mean using mass market tactics to appeal to fundamental needs.

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