Question

Topic: Branding

What Is Grassroots Marketing ? Thanks A Lot.

Posted by Anonymous on 4/6/2004 at 6:55 AM ET 50 Points
Hello,

I need a definition of grass roots marketing ? everybody is using this term, but i coul not find a definition in any of a marketing dictionaries i looked.

thanks
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  • Posted by Blaine Wilkerson on 4/6/2004 at 8:29 AM Member
    grassroots

    adj 1: fundamental; "the grassroots factor in making the decision" 2: of or involving the common people as constituting a fundamental politico-economic group; "a grassroots movement for nuclear disarmament"


    Source: WordNet ® 1.6, © 1997 Princeton University
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