Question

Topic: Branding

Color As Corporate Branding

Posted by Anonymous on 9/29/2005 at 1:35 PM ET 50 Points
Color as Corporate Branding
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  • Posted on 9/29/2005 at 1:36 PM Author
    Thanks
  • Posted by wnelson on 9/29/2005 at 2:11 PM Member
    Is there a question here????

    Corporate branding includes many things besides color:
    • name

    • logo

    • product characteristics - colors, features, quality

    • packaging and packaging characteristics (colors, font styling, logo and logo placement)

    • tag lines

Corporate branding is completed after achieving a thorough understanding of
  • the market
  • customer needs
  • competition, their strengths and weaknesses, and how well they satisfy the customer needs
  • the corporation's SWOT, core competencies
  • defining the product
  • defining the pricing strategy
  • creating a position statement


Color has psycho-effects which are dependent on culture and this must be taken into account when doing global branding.

Maybe somewhere in here, I have answered your question - whatever it is. I hope this helps.

Wayde
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