Question

Topic: Research/Metrics

Graph For Advertising Media

Posted by Anonymous on 10/9/2005 at 11:34 AM ET 250 Points

What I am trying to find is a graph which shows how advertisers are spending their dollars between different media. For example, what percentage is going to online, vs. direct mail or television advertising.

I found a chart that showed ROI but that doesn't really help me because I'm trying to illustrate growth or decline in particular media.

Any suggestions?
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RESPONSES

  • Posted by mgoodman on 10/9/2005 at 2:56 PM Member
    Are you looking for worldwide figures, or just a particular country/region? Does it have to be a graph, or would raw data answer the question? Also, do you need absolute dollars, inflation-adjusted dollars, or just percentage of total spending? Need it only for the current/most recent year, or tracking over a period of time? If the latter, how far back do you need to go?
  • Posted by mgoodman on 10/9/2005 at 2:59 PM Member
    Try this:

    TNS Media Intelligence

    Is that what you're looking for? All questions above still apply, but this looks like a good starting point if you're in the US and don't need a long history.
  • Posted on 10/9/2005 at 4:07 PM Author
    You are right that is a good place to start, I didn't even know about that source of information-Thank you.

    To answer your question I am looking for U.S. figures, and a percentage of total spending for the past 3 to 5 years. If I can't get it for that period then 2004 is fine.

    Does that help? It doesn't necessarily need to be a graph-it was just my personal preference because I wanted to use it in a paper and a presentation.

    However, if necessary I can make the graph myself.

    Thanks for your help.
  • Posted by michael on 10/10/2005 at 10:53 AM Accepted
    https://www.adage.com/datacenter.cms?dataCenterId=6

    Might have to search around to get exactly what you need.

    Michael
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