Question

Topic: Branding

Nike And Man Utd A Marketing Match Made In Heaven?

Posted by Anonymous on 250 Points
i would like to know your opinions on the effectiveness of the marketing being done by the Nike - Man utd brand Any examples?
have there marketing tactics stood the test of time or are they losing touch with a new generation of fans and consumers. how does a sports organization manage a marketing and branding project of this size?
with the world cup coming up football and brands are everywhere! what are their strategies going to be to gain maximum exposure?

Thanks
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RESPONSES

  • Posted by Carl Crawford on Member
    I hope you know that Nike doesn't actually sponsor the world cup. The last time i checked it was actually Compaq that sponsored the world cup. They always show one person in there advertisements. Even if they sponsor a team they actually only show one person winning (eg scoring a goal in soccer)

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