Question

Topic: Branding

Communication Strategy For Change Of Brand Name

Posted by Anonymous on 11/16/2005 at 12:19 AM ET 250 Points
an asset management company wants to change its brand name from an Indian name to a european name . The European name is the no 1 brand in Europe and they are coming with the chain of retail products in the same name.
so how to go about communicating the same to the clients and the general public
Strategising the communication strategy for the change in brand name is the issue.
Kindly give me your suggestions on the same lines..
highly urgent
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Carl Crawford on 11/16/2005 at 5:28 AM Member
    It highly urgent, yet you have unsubscribed. Why?

    With out an account you wont be told when new answers come, or be able to answer any questions we might have that will get you a better answer.

    So even if someone gives you the BEST answer in the world you wont know about it, and you cant even close your question to reward people that give you the answers you are looking for.
  • Posted on 11/28/2005 at 5:16 PM Accepted
    Changing brand name and identity is one thing; you seem to have a fairly good handle of the complexity of such an undertaking. You should have a sizeable budget, based on how much you can afford and how much of a quick-start impact you hope to make. Since you are coming into a new marketplace, ie Europe, it is unlikely that the potential customers will have any prior brand association with the old name. My guess is that this does not need to be a concern. Rather focus on re-invigorating the current name in the marketplace and re-exposing it to the customers who are already familiar with it. Also, you will want to take the opportunity to create new customers and convert those few who are acquainted with the Indian brand name of the new stores in Europe.

    Hope that helps,
    Debi Brady
    Writing and Marketing Consultant
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)