Question

Topic: Branding

Branding Books For Holiday Reading

Posted by Anonymous on 11/18/2005 at 9:48 AM ET 50 Points
Smart marketers, I'm looking for some recommendations of your favorite recent branding/marketing books for a little Thanksgiving "homework."

I recently read The Case for BtoB Branding by Bob Lamons and found it a great overview with step-by-step "instructions" and some relevant case studies (such as Acme Brick and Caterpillar).

Thanks very much-- and I must mention that Marketing Profs is one of the things I'm very thankful for...

Sara Breuer
Cartis Group
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RESPONSES

  • Posted on 11/18/2005 at 10:13 AM Accepted
    Hi Sara -

    I've just started "Mass Affluence" by Paul Nunes and Brian Johnson. It's about how changing demographics have resulted in a market between luxury and mass-market, into which many marketers have not yet learned how to tap. It's an interesting premise...

    Enjoy the holiday!

    -- Joy
  • Posted by Carl Crawford on 11/18/2005 at 11:30 AM Accepted
    "lovemarks the future beyind brands" by kevin roberts ceo of saatchi&saatchi

    and

    Brand_failures by Matt_Haig 2003
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