Know-How Exchange : Strategy

A really popular sales incentive used in Australia is free fuel with purchase. Eg: $2000 worth of fuel.

Another big success here has been the promotion where they pay all your on-road costs, including insurance.

Promotional Products and Merchandise will accompany any event you may wish to plan perfectly.
Product ideas
- Custom Printed Balloons
- Gift-with-purchase items
- Picnic sets
- Promotional Wine Gift pack

Staff wearing uniforms that tie in with your promotion are always effective too

Good luck!

Jeremy

"The purpose of a business is to create a customer"
.............................................................Peter Drucker


Sanjay,

your problem may be easier to solve than you think. If you have sold automobiles in the past to customers who were 100% satisfied and you have kept in contact with those customers on a consistent basis then you have created huge customer partnerships.

Now I'm not sure how your satisfied customers respond to you but without question My 100% satisfied clients provide me with referrals that sell twice as fast as my unknown prospects do all the time. Sometimes those referrals are automatic referrals and other times those referrals are motivated by questions from me.

It should be easy for your previous customers to consider the advantage of referring customers to you. Expecially if you provide incentives that are beneficial to them.

Always be prepared to provide your customers with an answer to the "What's in it for me?" question. Now is your opportunity to add value to the relationship by giving your existing customers an ethical bribe. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

or Car Passionate Evangelism