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Starting An Marketing Consulting Service
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I am working in-house doing marketing for a professional services firm. I've done (and am continuing to do) a revamp of everything that they have marketing wise and feedback both internally and externally has been so good that the firm has decided to outsource my services to their clients and so are aiming to set up this new "division" to launch next year.
I am in two minds because a) I would still need to output the marketing for the company (as the priority) on top of servicing clients and therefore would have a limited capacity and b) I would still be earning the same pay at the end of the day (and making other people wealthy!).
I thought about approaching my firm regarding me consulting to them instead of being an employee and them referring their clients to me with me paying them commission for all the work that they put through. I then have the capacity to employ staff and take on more work, not just from them but from any one else as well. Not sure how they would take this suggestion though.
From the research i've done, the potential for marketing services in my city is huge as the companies here are not big enough to put someone on permanently but are in dire need for help. As I am only new to the city, it may be difficult initially for me to get work if I went out on my own as it is very much a "who you know" area and the people I work for are very in the know!
Would be grateful for any thoughts/guidance you can provide me on this.
I've been in marketing and events for 10 years now and have been freelancing for 3 of those years. Work has always seemed to find me in the past due to my contacts in the city I used to live.
Either way I go I have to set up the offering and everything else associated with it like fee structure etc. Any suggestions for this would also be much appreciated as well.