Question
Topic: Strategy
Need Help Establishing Resellers!!!!!!!
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I've been working on the project for two months and have had practically no success. The infrastructure/network for selling directly to quantity surveyors is small, and there is already a well established company that sells a similar software in the UK. This is also my first time attempting to establish resellers (this is my first job in marketing, I'm graduating in May-with a degree in English/Communications), so I'm really working in the dark. I would appreciate any advice on the subject, particularly on the following:
-Establishing resellers in general; specifically:
*What is the best way to contact potential resellers
*Who is the best person to talk to in a company for negotiating a reselling partnership
*What is the average time it takes to establish resellers
*And anything else, as all advice will be appreciated
-Establishing resellers in the UK (this is important)
-Dealing with a small to nearly non-existent infrastructure/network that targets the target market (which is in this case, quantity surveyors)
-Establishing multiple resellers at the same time
-Dealing with a small market where one company already seems to have dominance
Any advice would be most helpful, especially with the first, second, and last question. I'm marking this question as urgent and am offering 500 points, as the market is becoming increasing more hostile as other companies are starting to create similar products, and my superior (CEO) wants to know why don't have 5 to 10 resellers yet. Please help!!!
Many, many thanks,
Brandon (E-Ring, Inc.)