Question

Topic: Strategy

On Line Registration Flow

Posted by Anonymous on 4/27/2004 at 8:28 AM ET 250 Points
we recently changed the content and design on our website and due to that the registrations on our site have fallen dramatically. The site is a lead generation site so this hurts.
Could you help me in deciding where the user should presented with the registration page so that it sdoes not intefere with their experience but which will help me make my numbers.

THe impressions and clickthroughs remain the same, but we are losing them before registration
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RESPONSES

  • Posted by Blaine Wilkerson on 4/27/2004 at 8:58 AM Member
    You should offer registration on every page. If doing so seems too overboard for you, then it should be on your home page and every other page which describes or mentions your service.

    Make sure you have some incentive to register. Try a newsletter or % off "Limetd time only" special to intice people to register.

    I would like to see the site as well, but either way...Good Luck!

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