Question
Topic: Branding
Need Help With Positioning/branding A New Venture
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There are four of us...two senior executives with years of experience who have successfully grown a publicly traded company and two younger, creative partners with non-profit, artistic and marketing backgrounds. Our intention is to find a handful of innovative startups or other promising small companies and help them grow. We'll have two basic means by which we'll do this. First, we have significant capital for funding them directly, but we don't want to be defined as a VC or angel company. Second, we'll have the marketing and business experience to provide mentoring, but we're not a consulting group. What are we??? Looking forward to getting to know this site and hope any of you can help. Any ideas for names would be great too. Thanks.