Question

Topic: Branding

Research Sources For Dissertation

Posted by Anonymous on 2/13/2006 at 11:00 AM ET 50 Points
Hi all,

I have recently been think about my dissertation.

With great help from this forum I have decided to go with 'branding changing with societal evolution' or something of the like i.e. tradition V's. change.

I'm looking for a good brand to base this idea on (I am thinking of using coca cola but I am lacking on sources).
Also any good recommendations as to where I can find useful information.

Regards
Naomi
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RESPONSES

  • Posted on 2/14/2006 at 2:49 AM Member
    HERSHEYS
    a master of innovation.........
    try logging on their website.........

  • Posted by bobhogg on 2/14/2006 at 4:17 AM Accepted
    Naomi...

    Looking at your profile, I see you're based at Leeds Metropolitan University - so why not base your dissertation on a UK example? Tha first obvious one that springs to my mind based on your "tradition v change" theme is Richard Branson's Virgin brand. The whole basis of the Virgin brand is to challenge traditional markets by doing things differently!

    Explore their main website at: https://www.virgin.com/uk/default.asp

    And for specific information about their approach to the Virgin brand, take a look here:
    https://www.virgin.com/aboutvirgin/howitallworks/thevirginbrand/default.asp

    Hope you find these sources useful - good luck with the dissertation!

    Bob
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