Question

Topic: Branding

Punch Line For Rfid Technology Company

Posted by Anonymous on 3/31/2006 at 1:59 AM ET 500 Points
I am working in RFID industry and have developed range of hardware products. my company name is RapidRadio Solutions Pvt. Limited and i am searching for a attractive punch line. i am clear about the message i want to give but somehow i am not able to put that message into few words.

"RFID is identification technology which can help end customer to get more insight into their business process , curl out more information and use that information for betterment of the company"

Can any one help me put this two sentences in 3-4 words and still give the same message. any creative suggestion other than this message is also welcomed

Regards,
Dhaval
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RESPONSES

  • Posted on 3/31/2006 at 2:52 AM Accepted
    Hi,

    Rapid Radio Solutions

    "Put The Power in Your Business"
    "Identify Your Business Power"
    "Identify Your Hidden Power"
    "Information Flow At Your Fingertips"

    Regards,
    W
  • Posted by Chris Blackman on 3/31/2006 at 5:26 PM Accepted
    Whatever you choose, you need it to work well with the company name,

    Plus it needs to explain the business and what it does.

    Try looking at any suggestions you may develop internally, cover up the company name for a moment, and say "could this same tag line apply to anyone else? Another competitor in the same field? Or another business in a different field?

    You really want your tag line to be uniquely applicable to your business,

    e.g.:

    RapidRadio Solutions Pvt. Ltd
    RFID - business info on air

    RapidRadio Solutions Pvt. Ltd
    RFID your bottom line

    RapidRadio Solutions Pvt. Ltd
    RFID wireless profits plus

    Hope this helps.

    Chris B
  • Posted by darcy.moen on 4/1/2006 at 12:21 AM Accepted
    I am a HUGE fan of RFID technology....I've been one of the pushers for the dry cleaning industry to embrace the technology. Nice to see you here!

    Anyhow, here is my few words for you....

    Chips that tell you more...

    Integrating Information and workflow

    Darcy Moen
    Customer Loyalty Network
  • Posted on 4/1/2006 at 2:23 AM Accepted
    Identify Your Future with RFID
    RFID - Maximize Your Throughput
    RFID SmartCard - Identify & Maximize
  • Posted by NovaHammer on 4/3/2006 at 11:26 AM Accepted
    The Bloodhound of the RFID World.

    Cheers
  • Posted by bijlani.ritesh on 4/4/2006 at 9:07 AM Accepted
    Hi Nirav,

    Its good to know that you are really concerned about the catch thing which basically opens up the market for your product .

    Your product would definitely do good in the market.In my opinion you should tell your customers by reading which at a first glance they crave for your product.

    I have come up with various quotes:

    a) "Boost revenues with RFID"
    b) "Even sky is not the limit with RFID"
    c) "RFID : Your all time helper"
    d) " RFID : rapid , frequent , intelligent , deadly tool"

    I have more like them , revert what you think about them?

    Thanks,
    Ritesh Bijlani.
  • Posted by steven.alker on 4/11/2006 at 10:15 AM Accepted
    Hi Nirav

    Real-time Feedback, Instant Decisions. It's what you want out of RFID.

    If you did this in an advert, you'd have the item with the RFID chip going through a scanner, someone in HQ monitoring the data and doing something exciting on-line in response.

    Personally, I think that RFID is terrific, but George Orwell and the civil liberty lobbies disagree.

    Steve Alker
    Unimax Solutions
  • Posted on 4/14/2006 at 11:11 AM Accepted
    Your company is in B2B area so no mater how good your 3-4 words are there must be a lot of information following head message. Your potential customers want to know how, why, how much, benefits, process... Every short sentence without more relevant information about product, services, benefits for your consumers (in this case some companies) means nothing. Just try to imagine any "killer" message without explanation of it. It means nothing.

    So, you have to develop entire message, including 3-4 (5,6) word head sentence (like a headline, or punch line) and all other benefits and tech info too.

    Your punch line has to be made in such way to make your potential customers (their representatives) to wish to find more about it (in other part of same message - benefits and tech stuff)

    Customers and their interest must be first (their benefits), and than comes your company as a best solution:

    example: Just Power Your Business, We'll do Technology/Do not worry about Technology, we'll do it Best for You...

    After a wile promoting (marketing communicating) your new punch line and explaining it, some of your customers will recognise your company (brand) just by those few head words.

    Best wishes
    Marko
    marketing manager
    URL deleted by staff
  • Posted on 4/14/2006 at 3:25 PM Member
    Hi Nirav,

    I have written few research papers on RFID, therefore i will be in a better state to help you.

    1. First of all in business like this, names dont matter, i mean B2B business. Still i will try to give you some names in a moment.

    2. You should focus a lot on you offering. You can include the following:

    THE OFFERING

    In the offering is a combination of product range, technical knowledge, system integration, and local support and backup so as to ensure the customer’s transition into the rapidly developing world of RFID to be successful one. To be specific, the offering can be described as follows:

    Consulting
    •Technology Consulting: RFID technology, deployment issues and budgeting
    •Business Process Consulting: System study, strategy formulation, business case development, identifying process changes and process design

    Application development
    •New application development or custom modification of existing applications and databases for RFID / EPC deployment
    •Integration: Integration and deployment of middleware required for interfacing RFID hardware with enterprise applications, Integration with EPC Information Services,

    System integration
    •System design, selection, procurement assistance, installation and configuration of RFID hardware and network equipment
    •Software integration
    •Project Management and Rollout

    Training and support
    •After sales support, training and sustenance for the modified system

    Now here you have to see which all areas you want to focus on and accordingly use that in your punch line.

    3) If you have all or most of the offering, you can name your company as

    A) RapidRadio Solutions Pvt. Limited .. The perfect destination
    B) RapidRadio Solutions Pvt. Limited .. one stop workshop for IT enabled SCM
    C) RapidRadio Solutions Pvt. Limited .. Fastening your Supply chain

    and if you want to focus on Retail domain etc, then
    D) RapidRadio Solutions Pvt. Limited .. We understand Retail Supply Chain

    You can focus a lot on Technology ... because you have to understand that custmers looks for the latest technology in business these days

    You can also focus on business of customers

    E) RapidRadio Solutions Pvt. Limited .. we understand your business better.

    Also at strategic level, you should not only focus on RFID but on other solutions in future (long tern foresight). This will also increase your customer base.

    As mentioned in above points as well, you can focus on SCM, if that is what you are targeting at.

    Please let me know for specific queries.

    Nitin Kochhar
  • Posted on 9/14/2006 at 11:26 AM Member
    i am working as a foriegn education consultant,(study abroad,immigration,work permits etc)thought of starting a company "Destination Abroad" ,wanted to know about the punch line which will improve the business and reach to target audience.

    thankyou
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