Question

Topic: Other

Supermarket Sales Plan For New Product

Posted by Anonymous on 125 Points
Need normal criteria/process/timing for supermarket chains to accept/authorize new product.

Product is unique, patented. Probably shelved with birthday candles, kids toys, etc. Will have year round application but a focus around Thanksgiving.

How will chains evaluate a new housewares product, assuming that is the category? What are normal margins, normal stocking allowances, new products decision process, timing to make decisions.

Any other resources you could suggest re: sales process to supermarkets, mass, and party stores?
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

Post a Comment