Question

Topic: Branding

Product Name For Brown Rice Porridge?

Posted by Anonymous on 4/10/2006 at 11:53 PM ET 500 Points
Hello there Everyone!

My dearest Mum here has got a great recipe here
for brown rice porridge, and everyone loves it.
Therefore, I would like to do something for her, that is.....to market this product locally! I am not too sure yet, how i am going to market this, to set up a food stall or such? But, would like to seek some advice on its name for a start. What would be good to call Brown Rice Porridge apart from its known form of address?

I would like to register this 'name' as a trademark - as a gift to my mum for upcoming Mother's Day in May.

Looking forward to great suggestions!

Have a Great Day ahead everyone!


Best Regards,
yznnzy
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RESPONSES

  • Posted by NovaHammer on 4/11/2006 at 8:32 AM Member
    Is this also known as an Asian dish called congee?

    Sounds like a comfort food to me,

    Mum's Morning Hug

    for grain fed, free-range kids!

    Have fun!
  • Posted on 4/12/2006 at 12:56 PM Member
    Hi yznnzy,

    is this cuisine is suitable for breakfast?
    what kind of person you think will eat this kind of cuisine?
    what feature will you go for?(e.g. healthy breakfast,taste good, or mom's reminder?)

    personally i think, the brown rice would be nice
    the words 'brown' is identic to homey atmosphere,at least that was i thought.

    hope your mother enjoy her mother's day gift!

    cheers
    inez
  • Posted on 4/15/2006 at 5:29 AM Member
    I would say: Mrs. xxx's Brown Rice Porridge, like Mrs.Field's cookies

    =)
  • Posted on 4/15/2006 at 11:55 AM Accepted
    Hi yznnzy,

    How about the following names for brown rice porridge:

    1. Mother's rice
    2. M Rice .. straight from the heart of a mother
    3. M Porridge.. straight from the heart of a mother
    4. Rice @ Home
    5. Porridge @ Home
    6. Unforgettable Rice/ Porridge
    7. BestMeal
    8. Mothers Pride
    9. MothersHeart
    10. MothersLove

    I would suggest you to think long term. SUppose this product works fine and you want to lauch product in similar product categories, the u need to have a brand which can be extended for other products.

    So in Long term, the brand will actually become a family brand, with lots of brands starting with it. The different family name can be:
    1. Mummy
    2. MothersPride
    3. MothersLove
    4. Mom
    5. Mum

    Then the name will be MothersPride brown rice porridge, MothersPride pasta etc

    I hope this will help you.

    Nitin Kochhar
  • Posted by NovaHammer on 4/20/2006 at 9:14 PM Member
    Etcetera, Etcetera, Etcetera
    ... A Royal Treat and More...

  • Posted by Frank Hurtte on 4/22/2006 at 3:56 PM Member
    mumms secret herb porridge
  • Posted by bdggmg on 4/23/2006 at 2:05 AM Member
    Building on James' idea...

    Mum's Porridge - Yum's The Word!
  • Posted by bdggmg on 4/23/2006 at 2:12 AM Member
    Great Grains Porridge
    Healthy Harmony Porridge
    Whole Grains Porridge
    Mother Nature's Porridge
    Naturally Nutricious
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