Branding - Looking for Successful Branding Case studies from shariful: MarketingProfs Question 13247

Topic: Branding

Looking For Successful Branding Case Studies

Posted by shariful on 5/20/2006 at 1:23 AM ET 50 Points

I am looking for successul branding case study sources online.

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Posted by darcy.moen on 5/21/2006 at 4:40 AM Member

check out this web site, lots of brand related information.

https://www.brandchannel.com/papers.asp

Darcy Moen
Customer Loyalty Network
Posted by ReadCopy on 5/22/2006 at 2:06 AM Member

Try here also: https://www.marketingpower.com/content24603.php
Posted on 5/23/2006 at 9:20 AM Member

Hello

I can suggest an excellent book: Advertising Today by Warren Berger. (Publisher: Phaidon). It has some valuable information. Then if you want Indian case studies, try Pran Choudhury's book on Branding.

Good luck

Nahida Sunil