Question

Topic: Strategy

How To Attract Decision Makers To A Seminar About Operational Leasing Car?

Posted by Anonymous on 5/14/2004 at 10:09 AM ET 250 Points
I am challenged by our team to create a seminar to get decision makers from italian small and medium companies to choose operational leasing cars vs. property cars.

It isn't easy! In Italy it's widely held that this kind of services are only for big companies. Moreover...this isn't a core issue for small and medium company.
Can you give me some ideas about seminar title (in english), guide lines invitation and promotion.

Thanks in advance...
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RESPONSES

  • Posted by Chris Blackman on 5/15/2004 at 5:18 AM Accepted
    A few ideas for the title:

    1. Leasing. Because you've got better things to do with your small business capital than paying for your motor vehicles.

    2. Leasing. Now available for businesses your size.

    3. Leasing. You choose the car, we'll pay the bill. Even if you're a small business owner.

    4. Leasing: Additional small/medium business capital. Tax benefits. And the car of your choice. The hardest part is choosing the colour.

    The earlier comments regarding cost benefit are the way to sell once you get them attending.

    You need to describe the concept in outline in the invitation, and tell them if they attend the seminar you wil be showing a series of case studies.

    Would be great if you could get real, live clients to come and talk about their experiences, descibe how they always used to prefer to pay upfront until they fund out "your" way of doing things, and then describe how this has helped their business.

    Hope this helps.

    Chris



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