Question
Topic: Strategy
Constant New Ideas
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Hope you can help me. I'm working for a software company as a marketing manager (just 1 people department so there is nothing to manage actually...) The main product is an online website builder and my goal is to find new ways to promote it. The company CEO is living in another country and he's working with a PR agency there. I don't know what they're doing, he just doesn't communicate their strategy to me.
The product is targeted to small and medium business owners. There is a free version and a paid one with more advanced features.
So, I've tried different marketing activities:
* suggested to add an affiliate program
* contacting bloggers with a request to mention about the product in their blogs
* held a sweepstake
* posting classifieds
* participating in web design marketplaces
* posting in forums on web design topics
* got listed in several sites that list web 2.0 products
* tried to increase popularity of the product in related articles added to digg.com, del.icio.us, etc.
* wrote articles and submitted them to articles directories
* got listed in relevant portals
* added tell-a-friend feature to the site
* began tracking where the new users are coming from
* started a blog at our company site
* listed the product for sale on ebay
Now he's saying he doesn't find the current results satisfactory and that marketing is a creative process, where you constantly have to come up with new ideas. He thinks it's reasonable to expect 2-3 new ideas per week (keeping in mind that this will be your primary goal), or ~10 new ideas per month or ~40 for 4 months. Is this normal? I'm just not that creative...
I'm really trying to do my best, but obviously that's not enough. Can you suggest any ideas except for the ones listed above? I'm limited to online promotion only.
Thanks,
Debora