Question

Topic: Branding

A Crackers Need Its Name:)

Posted by Anonymous on 8/1/2006 at 5:36 AM ET 250 Points
I'm looking for an interesting name for a new crackers which will have to be appealing to mothers as everyday healthy food for her and her family. Good source of growth and energy as it contains egg, milk and wheat. have 4 different variant: original cream cracker, baked glazed, garlic and cheese.
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RESPONSES

  • Posted by NovaHammer on 8/1/2006 at 8:59 AM Accepted
    I always like lip smacking snacks so the name just jumps out.

    SMACKERALS

    I've never heard it used for crackers.

  • Posted by MANSING on 8/2/2006 at 4:59 AM Accepted
    Hi Lidia,

    Try this,

    • Total Crackers
    • Tosset
    • Whacky Crackers
    • Crazy Crackers
    • Cinglé Crackers

    I hope this will help!

    Regards,

    M Bhor
  • Posted on 8/2/2006 at 8:54 AM Accepted
    Hi Linda

    What about:

    Crackeroni

    Dr. Crackers (or Dr. C)

    Rgds

    D
  • Posted by Clive Fernandes on 8/4/2006 at 8:10 AM Accepted
    Dear Lidia,

    Before I tell you of my suggestion for a name, I’d also like to go ahead and tell you how I got to it.

    What I did was think about your target demographic - Mothers buying it for their children. A word that kept occurring to me while I pictured that was TRUST.

    Not only do young children trust their mothers to get what is best for them, the mothers themselves need to trust a product they choose for their family.

    So basically you need to choose a name that instills that trust in them.

    I thought up a few, out of which I liked "Grandma's Crackers” the best. Also you could personalize it a little more by adding a name like "Grandma Curran's Crackers"

    I would suggest you use this method of thinking and couple it with knowledge of your own product to come up with that perfect name for your crackers.

    Hope this helps.

    Clive Fernandes
    Clive Fernandes Consulting
  • Posted by MJ on 8/9/2006 at 7:58 PM Accepted
    How about:

    Crackerlicious
    Trusty Crisps (I liked the "trust" idea put forth above)

    But then you want the name to appeal to the kids as well so they will ask the parents to buy them....

    So, I'd be tempted to go a little off the wall with the name to make it cool and interesting.

    Penguin Snacks
    Magic Crackers
    ZooZoo's Crackers
    Safe Crackers - (okay, maybe that's a bit much)

    Best of luck to you -
    MJ


  • Posted by Mushfique Manzoor on 8/10/2006 at 10:32 AM Accepted
    hi lidia

    i agree with Clive, that since the target market is mothers, a factor of TRUST is better in a name. i second Clive's suggestion of using "Grandma's Crackers"

    or you can name it "Dr. Energy's Crackers"

    alternatively you can try these as the name....

    "Energy"
    "Krunchhy Crackers"
    "NutriCrackers"
    "HealthyCrackers"

    hope this helps.

    cheers!!
  • Posted on 8/11/2006 at 12:43 PM Accepted
    I like SMACKERALS and Grandma's Crackers too. Here's a couple of other ideas:

    - PEOPLE POPPERS
    - HARVEST BITES
    - YUMMY TUMS
    - PLAYGROUND CRACKERS
    - SCAKERDOODLES
    - SCHOOL HOUSE CRACKERS
    - KID CRACKERS
    - MAMA CAKES
    - AFTER SCHOOL CRACKERS
    - KICKERS - THE CRACKERS FOR KIDS (That grownups can eat too)


    Good luck!
    Jennrus
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