Question

Topic: Branding

Looking For A Brand Name For Extra Virgin Organic

Posted by Anonymous on 8/19/2006 at 1:37 PM ET 250 Points
Planning on importing Extra Virgin Organic Olive Oil and sell it directly by establishing a web site.
1. What would an appropriate name be ?
Some good names such as www.oliveoil.com, www.olivia.com, www.olivetree.com are taken...

2. Which web site is the best for selling olive oil products ? Or how can I find it ?

Thank you for your time and help.

VL
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RESPONSES

  • Posted on 8/19/2006 at 10:04 PM Member
    Hey there VL, I just thought maybe the spanish versions of this word might help you a bit to make a decision.

    I personally like: www.olivo.com (oh-lee-voh)
    which actually refers to the tree that gives olives.

    or www.oliva.com (Oh-lee-vah)
    in spanish we say: Aceite (oil) de (of) Oliva (olive)..

    i think both of these names, if branded correctly could actually become good choices. simple yet catchy in a way.

    hope this helps.
    ron.
  • Posted on 8/20/2006 at 8:44 PM Member
    Lagakis,

    I purchase cases of extra virgin olive oil at https://www.sitiaonline.com/. We only consume Greek olive oil. For everyday consumption, we purchase Liorhri brand extra virgin olive oil. We also like to buy the award-winning Sitia brand, from Crete-- especially to give as gifts. I have also purchased Sitia from this Orthodox Monastery: https://www.monasteryproducts.org.

    So, our family has a strong loyalty to Greek olive oil. Yes, I would encourage you to promote the region of Greece where the harvest takes place. It could lead to a creative and distinct brand name-- not to mention that it will instill trust among consumers.

    To begin to market your oil in the US-- I suggest contacting the Greek Orthodox Archdiocese to get a calendar of all the Greek Festivals in major metropolitan markets (or Google the festivals online). You could work with the churches to promote your brand-- and even organize taste-tests at the Greek festivals. It would be a target-rich environment for you, for sure.
  • Posted by MANSING on 8/22/2006 at 10:25 AM Accepted
    Hi Lagakis,

    What we are looking here is name your product and sale in the local and international market by web application.

    As you know Olive oil is a vegetable oil obtained from the fruit of the Olive tree. When we think about the Extra-virgin olive oil then it comes as the first pressing of the olives, contains no more than 0.8% acidity, and is judged to have a superior taste. There can be no refined oil in extra-virgin olive oil. So what next……?

    You need to choose the name containig the name “Oilve Oil”; You can choose the “Ancient Olive Oil” name for your website or “Ancient Greece OliveOil ” You can try some thing like Light or lite olive Oil for the name extention.

    Or How about – Historical Places Name + Olive Oil (Athena olive Oil); I know in Greece they use for Religious festival?

    I hope this will help!

    Regards

    M Bhor
  • Posted by NovaHammer on 8/22/2006 at 10:05 PM Member
    Historical link -Minoan Olive Oil
    Focus on Extra Virgin with -1st Pressed Olive Oil

    finally - Grecian Urn Olive Oil could lead to a unique branding via your container.

    GL
  • Posted by NovaHammer on 8/27/2006 at 5:37 PM Member
    Aphrodite's Choice Olive Oils, implies limited Global qualifiers for your company's label.
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