Question

Topic: Strategy

Marketing A Healthcare Staffing Firm, Low Budget.

Posted by Anonymous on 9/21/2006 at 9:17 AM ET 50 Points
I'm the marketing coordinator for a healthcare staffing firm, it has been in business a little bit over six years, our marketing budget is very limited, in fact we barely advertise at all. My boss insists on telling me to go through the yellow pages and randomly call "prospective clients" in order to gain new clients (hospitals, clinics, etc.). We do have sufficient nurses and staff available for our current clients, but we do need to increase our client list, every strategic plan I have given him he has turned down because it requires some amount of money to be spent, if anyone has any ideas or suggestions I would greatly appreciate it.
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RESPONSES

  • Posted by Frank Hurtte on 9/21/2006 at 12:03 PM Accepted
    Placing phone calls to prospective clients is pretty much old school thinking. But, it can be effective. I suggest you put together a program for calling 5 per day. Here is what I would try to capture:
    1) name of the person responsible for making the decision.
    2) email and address of these people
    3) information on whether they use somebody else now and who that company is
    After you have done this for a couple of months, you should have a database to begin sending targeted email information to.
    As another thought, I would interveiw those who are already clients and determine if they can provide you with referals... This will improve your chances on the calls.
  • Posted by Stafford on 9/23/2006 at 5:40 PM Accepted
    Instead, I'd calling your current clients and ask them for referrals - it's much better calling a name you've been given with a "sue suggested I call you" than, "hello make I speak to a decision maker"

    - Stafford
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